Advertising and Media Communications

Course Description

This course focuses on the role of media communication and advertising in the business environment. Topics will explore media and advertising, media campaigns, media technologies, and the future of media communication and advertising.

Topics and Objectives

Overview of Media Communications

  • Define media communications.
  • Explain the impact of significant milestones in media communications.
  • Compare and contrast types and functions of media communications.

Components of Media Communications: News and Advertising

  • Analyze the news and advertising environments.
  • Analyze the influence of news and advertising on society.

Media Campaigns

  • Develop a media campaign proposal.
  • Recommend media strategies to achieve business communication goals.
  • Analyze the impact of regulations on media campaigns.

Media Technologies

  • Describe the types of new media technologies and their roles in business communication.
  • Select appropriate media technologies to support business communication goals.
  • Analyze the role of media technology in organizational profitability.

The Future of Advertising and Media Communications

  • Analyze trends in advertising and media communications.
  • Examine future career opportunities in the advertising and media communications fields.

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